CEO Matt Felton spent three decades helping Fortune 500 brands and SMBs use GIS to make real-world decisions. Through his prior company Datastory, he learned the value of putting this technology directly into the hands of business users who needed the answers — instead of requiring them to go through a specialist.
About Locaition Matters
Location matters to every business.
Most just haven't noticed yet.
We're an Esri Gold Partner building at the intersection of generative AI, GIS, and business decision-making. Curated™ is our flagship platform — and our answer to why location intelligence still belongs to a tiny, specialist audience.
- Esri Gold Partner
- 30+ years of GIS expertise
- AI-native team
Mission
To give every decision-maker an opportunity to experience the power and depth of GIS — delivered through a conversation, not a ticket.
The story
30 years of watching GIS stay behind the curtain.
When large language models and multi-agent AI architectures matured, the opportunity became obvious — make location intelligence as easy as asking a question. Matt partnered with co-founders across real estate, AI engineering, and business strategy to build a company designed for a new AI era.
Curated: a platform that doesn't wrap AI around a GIS tool, but reimagines how businesses interact with location data. It's built on ArcGIS, the global standard for GIS technology, powered by a multi-agent AI system, and delivered through a conversational surface anyone can use.
How we work
Four principles we diligently pursue.
Honest about what's real.
We tell customers what AI can do today, what's promising, and what won't deliver ROI. No magic-box pitches.
Depth over headcount.
Decades of GIS, real estate, and AI expertise in a lean AI-native team. We scale capability, not headcount.
Dogfood the product.
We use AI across every function — so the same feedback loops that shape how we work shape what we build.
Location matters.
Most business data has a location component, yet less than 5% is analyzed spatially. We close that gap.
Team
Leadership and Co-Founders
Matt Felton, GISP
CEO
30+ years turning complex geospatial data into business insight. Helped countless SMBs and notable brands like Marriott, Amazon, and the YMCA use GIS to drive real-world decisions. Trusted, and award-winning Esri partner with deep roots in product strategy and spatial innovation.
Lizzy Douglas
COO
11+ years in commercial real estate with more than $150 million in closed land transactions. Deep understanding of customer needs, market dynamics, and high-stakes sales decisions. Brings operational clarity and execution discipline to advance the vision of Locaition Matters.
Advisors and Co-Founders
Ripal Vyas
AI SME & Co-Founder
Successful tech entrepreneur and builder shaping LM's AI vision and multi-agent architecture.
David Hicks
Advisor & Co-Founder
With 40+ years in real estate, he grounds the team in real-world client needs and market perspective.
Ayush Patel
CTO & Principal
Supports architecture and implementation of LM's Spatial Reasoning AI platform.
Ajay Mago
Advisor & Co-Founder
Advisor on capital structure, corporate governance, and scaling strategy.
Headquarters
Austin, Texas
Partnership
Esri Gold Partner
Category
Location Decision Intelligence
Contact
+1 (803) 814-6288
Want to work with us? Talk or partner.
Customers and partners all start the same way — a 20-minute conversation.
Curated Intelligence™ is built by Locaition Matters Inc. — an Esri Gold Partner.