Purpose-built for every team
that makes location decisions.
One platform, six proven industry motions, and twelve use-case playbooks. Your team picks a question; Curated™ picks the methodology.
- Six industry motions, one platform
- Twelve playbooks, ready to deploy
- Auditable methodology, every answer
The industries Curated was built for.
Retail & Restaurants
Senior Living
Energy & Utilities
Government & Public Safety
Nonprofits
Twelve playbooks. One surface.
Every playbook encodes the methodology your analyst would use — so the answer arrives in minutes, and still survives committee.
Site evaluation
Score and rank any list of locations against the criteria your team actually uses.
Market analysis
Profile any trade area in minutes. Demographics, traffic, competitors, risk.
Customer intelligence
Who lives, works, and spends nearby. Psychographics and mobility built in.
Portfolio monitoring
Track market health across every location you own, operate, or underwrite.
Built for the humans who have to ship the answer.
Executives, analysts, operators, developers — everyone gets the same map, and the same reasoning trail.
For executives
Ask the next-market question and get the answer before the meeting ends.
For GIS teams
Stop being the ticket queue. Let Curated handle the grunt work; you be the creative analyst.
For operators
Every regional manager can ask, 'what factors are driving success at high performing stores?' and get a defensible answer.
For developers
Embed Curated wherever your team already works: Experience Builder, AI tools, and custom enterprise apps.
What each playbook actually does.
Site selection. Market underwriting. Portfolio health.
- Score deal pipeline against the criteria your committee actually defends — demand, co-tenancy, trade-area capture, pipeline exposure.
- Trade-area demographics, tenant mix, and forward-looking pipeline — defensible on day one of due diligence.
- Every owned, managed, or underwritten asset monitored against shifting demographics, new supply, and tenant credit drift.
Expansion that holds up. Trade areas you can defend.
- Rank markets against your store archetype — demand profile, competitor saturation, and category fit.
- Live trade-area models tuned to your category — drivetimes, demographics, psychographics, and co-tenancy in one surface.
- Spot the at-risk stores before they show up in the P&L. Every location, every quarter.
Demand vs. supply, county by county.
- 75+ cohort projections against licensed beds, pipeline permits, and competitor programs — care type by care type.
- Penetration modeling, income-qualification, adult-child proximity — pulled from census, CMS, and state licensure sources.
- Catch the new 70-bed memory-care build two counties over before it hits your lease-up curve.
Infrastructure siting that holds up at review.
- Cross grid capacity, land constraints, environmental overlays, and permitting posture to shortlist parcels engineering can build on.
- Service territory planning — demand growth, outage patterns, asset age — to sequence the capex.
- Local zoning, community demographics, and recent public comment overlaid on every candidate site.
Service gaps, visible. Resource planning that moves budget.
- Join census, service-delivery, and outcome data to surface where services are failing the populations who need them most.
- Site the next library, clinic, fire station, or transit stop against demand, equity, and access models.
- CDBG, EJScreen, HUD, and DOT reporting maps generated in minutes — defensible at a 7pm council meeting.
Service-area planning. Beneficiary analysis. Grant reporting.
- Map service areas against beneficiary populations to surface gaps in coverage and align programs to the communities you serve.
- Demographics, public-data overlays, and access models that ground programs in evidence — defensible to funders and boards.
- Generate maps, reports, and PlaceStory™ narratives ready for grant reporting, board updates, and stakeholder communication.
The questions that come up before the first analysis.
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Which industry playbook fits us best?
We map your workflow on a 20-minute scoping call. CRE teams typically start with site selection or market underwriting; multi-location retail with expansion or portfolio monitoring; senior living with PMA feasibility; energy with infrastructure siting; government with service-gap and equity analysis; sales teams with territory and account scoring. You can run multiple playbooks on a single seat.
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Can we customize a playbook to our methodology?
Yes. Professional Max includes custom playbook eligibility; Enterprise tiers include 2–4 custom playbooks built by our team to your decision criteria. Turnaround is typically 2–4 weeks per playbook. We sit with your analysts, codify how they decide, then encode it into a reusable playbook for the rest of the org.
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How is this different from BI on top of GIS?
BI dashboards answer the questions you already knew to ask. Curated answers the questions your team asks in plain English (or any other language) — and runs the spatial analysis underneath. The map is the interface. The agents do the joining, scoring, and synthesis. Defensible methodology, every time.
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Do we need GIS expertise to use it?
No. The point of Curated is that everyone gets a GIS analyst — not that everyone becomes one. Field teams, strategy analysts, and executives ask in natural language; the map and the answer come back together. GIS teams stay in the loop for governance, custom layers, and write-back.
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What data ships with Curated?
Access to best-in-class data from Esri (15,000+ variables — demographics, spend, lifestyle, economic), authoritative real estate and property data, environmental and infrastructure layers, and live web research for news and competitive intelligence. Bring your own data via ArcGIS Connect on Curated Pro and Pro Max.
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Is the methodology defensible in committee?
Every answer ships with its data lineage, methodology trail, and inline source citations. Spaces preserve the full chat, map, and analysis context — so the rationale travels with the decision and is reproducible months later.
Not sure which playbook fits? We'll help you pick.
A 20-minute scoping call with a solutions engineer — we'll map your workflow to the right playbook and run a sample analysis in your region.
See how Curated Intelligence™ supports real location workflows across strategy, operations, real estate, risk, and stakeholder communication.