Curated Intelligence™
Curated Intelligence™ is an AI-powered geospatial intelligence platform that helps business teams and GIS organizations turn location questions into map-backed analysis and decision-ready outputs.
Curated Intelligence™ is the legal product mark for the platform sold publicly as 'Curated.' Both refer to the same SaaS product from Locaition Matters, Inc., an Esri Gold Partner.
The platform combines natural-language AI, ArcGIS-powered spatial analysis, expert playbooks, and decision-ready outputs in one shared workspace.
Location Decision Intelligence
Location Decision Intelligence is the practice of using spatial data, geographic context, and analytics to inform business decisions — covering market strategy, site selection, portfolio analysis, sales territory planning, risk assessment, and operations planning.
Where traditional Business Intelligence answers questions about what happened, Location Decision Intelligence answers questions about where decisions should land — and why.
Curated Intelligence™ is built around this category: every answer ties business context to map-backed evidence so teams can move from question to defensible decision.
Spatial Reasoning AI
Spatial Reasoning AI describes AI systems that understand geography — proximity, trade areas, territories, coverage, access, and the relationships between places — not just the words people use to describe them.
Curated Intelligence™ is built as Spatial Reasoning AI: it interprets natural-language questions about location, runs the right spatial operations under the hood, and returns answers grounded on a live map.
This is different from generic chatbots that summarize text; spatial reasoning works on coordinates, polygons, drive-times, and hierarchical geographies.
ArcGIS Connect
ArcGIS Connect is the integration layer in Curated Intelligence™ that connects to your ArcGIS Online or ArcGIS Enterprise environment — so layers, web maps, portal items, and ArcGIS Identity flow into the AI workspace.
ArcGIS Connect is available on Curated Professional and above. Read access is included; write-back is available on Professional Max and Enterprise.
It preserves the governance, permissions, and authoritative content GIS teams already trust, while extending that foundation to business users through a natural-language workspace.
PlaceStory™
PlaceStory™ is an interactive, map-centric narrative report format for sharing location-based decisions — combining the map, evidence, reasoning, and recommendation in one scrollable artifact.
PlaceStory™ is a flagship output of Curated Intelligence™: every analysis can be packaged as a shareable, scrollable story for the next meeting, pitch, review, or approval.
It travels the way teams already share decisions, replacing static screenshots and exported PDFs with a live, interactive surface.
Curated Connector for ArcGIS Experience Builder
The Curated Connector for ArcGIS Experience Builder is a widget that drops Curated Intelligence™ into any existing ArcGIS Experience Builder app — adding conversational analysis, agent reasoning, and visual intelligence inside the apps your team has already built.
The Connector turns existing ArcGIS Experiences into natural-language apps without rebuilding them. It supports starter prompts, branded output, and selection sync with the underlying map.
Available on Curated Professional Max and above.
Playbook
A playbook in Curated Intelligence™ is an industry-specific or use-case-specific methodology that encodes how an expert analyst would structure a recurring location decision — site selection, market analysis, portfolio health, territory planning, and similar workflows.
Playbooks are how Curated Intelligence™ keeps analysis defensible. They run repeatable, expert-grade methodology under every question, so the answer survives committee review.
Core playbooks ship with Professional and above. Premium vertical playbooks and custom playbook eligibility are available on Professional Max and Enterprise.
Spaces
Spaces are saved workspaces in Curated Intelligence™ that preserve the full chat, map, analysis context, and reasoning trail for a particular project, market, or decision.
Spaces let teams pick up an analysis where they left off and share it with stakeholders without losing context. The methodology trail travels with the decision.
Org-level Space governance is available on Professional Max and Enterprise.
BYOK (Bring Your Own Key)
BYOK in Curated Intelligence™ means customers connect their own Esri keys and LLM provider keys (Azure OpenAI, AWS Bedrock, Anthropic, OpenAI, or private models) — for direct cost control, full API-spend transparency, and unlimited usage.
BYOK is available on Curated Professional Max and Enterprise. Models, keys, and usage stay under customer governance.
Curated does not train or fine-tune models on customer data under any circumstances.
Esri Gold Partner
Esri Gold Partner is a tier in the Esri Partner Network reserved for organizations that demonstrate deep technical expertise, customer success, and joint go-to-market alignment with Esri — the global leader in GIS technology.
Locaition Matters Inc. is an Esri Gold Partner, and our leadership has decades of rapport working collaboratively with the Esri team.
Curated Intelligence™ extends ArcGIS — the global standard for GIS technology — into a familiar AI experience that business users can adopt without a learning curve.